Also International Style, Mid-Century Modern.
The application of modernism as a style to the design and manufacture of a range of commercial goods from the 1930s onwards.While core modernist principles of abstraction, truth to materials, functionalism and internationalism were retained, some of the more left-wing political beliefs of earlier avant-garde groups were jettisoned.
'a term that was coined in the 1930s to describe the aesthetics of the Modern Movement, focusing on simple, utilitarian, undecorated designs. For some design historians it represents the second phase of Modernism following that of Pioneer Modernism, which developed between 1900 and 1930. Pioneer Modernism underwent a demise between 1929 and 1933, in particular with the closure of the Bauhaus. When its key figures such as Walter Groupius and Ludwig Mies van der Rohe then emigrated to Britain, and from there to the USA, the stylistic canons of abstraction, truth to materials, anti-historicism, functionalism and technology were disseminated with their movement. At the same time,many of the designs that they had developed during the 1920s and which expressed their aesthetic aims went into wider mass production during the 1930s...thus disseminating its style.'
International style. (2004). In G. Julier, The Thames & Hudson Dictionary of design since 1900. London, UK: Thames & Hudson. Retrieved from http://ezproxy.kingston.ac.uk/login?url=http://search.credoreference.com/content/entry/thdesign/international_style/0