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Alternatives to the dominant culture in society, subcultures have their own systems of norms, values and beliefs and in some cases their own language codes. Such systems are often expressions of rejection of or resistance to the dominant culture. Members of subcultures are frequently those to whom the dominant culture awards low, subordinate and/or dependent status: youth, for example. Each subculture represents the reactions of a particular social group to its experience of society.

Subculture. (2015). In J. Watson & A. Hill, Dictionary of media and communication studies. London, UK: Bloomsbury. Retrieved from http://ezproxy.kingston.ac.uk/login?url=http://search.credoreference.com/content/entry/dictmedia/subculture/0

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